Stagger Maintenance Staff's Work Shifts to Add Perceived Site Value

Stagger Maintenance Staff's Work Shifts to Add Perceived Site Value



Try staggering your maintenance staff's hours to add perceived value to your site, suggests marketing expert Tracey Hopkins. Maintenance staffs typically work the same hours that residents work, which means that most residents don't see the maintenance staff hard at work to keep the site running smoothly. But in marketing, visibility equals value, explains Hopkins.

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