INSIDER's Pop Quiz!
Question: To advertise specials for one-bedroom units, you post online ads, stressing that they're "Perfect for singles!" and "Ideal for empty-nesters." You cannot be accused of a fair housing violation, because the law doesn't apply to the Internet. True or false?
Answer: False. Even if the ads appear only online, your site could be accused of a fair housing violation. The Fair Housing Act's ban on discriminatory statements applies to all advertising—whether in print or online. Statements stressing that the units are suitable for singles and empty nesters could suggest to an "ordinary reader" that your site has an unlawful preference against renting to families with children.
For more information about online advertising, see "
Follow Five Rules to Avoid Fair Housing Problems in New Media," in our April issue and available on our homepage.