How to Protect Your Site's Online Name, Reputation
One of the owner’s most valuable business assets is the site's reputation. That's why it's important for you to protect and control the use of your site's name. If you have a Web site, you may use it as an internal communications tool for informing residents of events and special information, or a way for residents to alert you of problems in their units. But it also gives an impression of what your site is like, allowing prospective residents to decide whether they might want to live there.