How to Advertise Site without Violating Fair Housing Laws

Whether you advertise your site's low-income units online, in local newspapers or community newsletters, in phone recordings, or by putting up signs, your messages must abide by fair housing law. The Fair Housing Act (FHA) prohibits owners and managers of rental housing from discriminating against applicants on the basis of race, color, religion, sex, disability, familial status, or national origin. In addition, many states have passed fair housing laws that ban discrimination on other bases—such as military status, source of income, or sexual orientation.