Follow Move-In Procedures that Make Good First Impression on New Residents
As you know, first impressions are lasting ones. In the apartment industry, first impressions can mean the difference between high turnover and high renewal rates. Industry studies show that residents typically make their renewal decisions within the first 48 hours of residing at a community, say marketing experts Lisa Trosien and Tracey Hopkins. And in surveys conducted by some management companies, residents rated good move-in procedures as being very important to them.